Responsible for owning end-to-end analytics for growth marketing. Partnering with Marketing, Finance & external partners to understand user behavior, define target audience, measure campaign performance & support budget forecasting & allocation; translating business into analysis & recommendations that improve campaign performance & optimize marketing channel mix; designing, executing & interpreting experiments to enable inference & inform marketing investment decisions; scoping, building & evaluating marketing measurement, campaign tracking, attribution, experimentation, customer segmentation, targeting optimization & personalization capabilities; collaborating with cross-functional partners to build scalable analytical solutions, tools, & frameworks that support sustained growth; & designing, maintaining & documenting high-quality, trusted data tables & metrics.
Requirements:
MS in Industrial Engineering & Operations Research, Statistics, Math, Data Science, or related field + 2 yrs work experience in position or related in marketing data science, marketing analytics, or quantitative marketing. Must know (through academic training or work experience) advanced SQL for large scale data querying; Python for data analysis & development; Looker or similar BI tools to drive insights; end-to-end data pipeline development & ETL process; marketing measurement, performance optimization, & channel mix analysis; statistical modeling & hypothesis testing, causal inference methodologies; designing & implementing large scale A/B testing or experimentation frameworks; experience working with large-scale datasets & applying statistical and/or ML models to solve business problems; & analytical framework development including dashboards & reporting systems.
Application Instructions:
To apply visit https://tinyurl.com/538hwhk (Ref# 415023)
May WFH anywhere in continental U.S. Actual office salaries will vary based on factors, such as job level, qualification, skills, competencies & preference for role.
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