SPOTON TRANSACT LLC - Sr. Mgr of Growth Marketing and Analytics (Chicago, IL) – Develop financial models in Google Sheets/Excel to forecast + analyze marketing campaign performance, aligning channel metrics w/ financial objectives; plan + execute lead generation, brand awareness, + affiliate marketing campaigns across multiple channels, optimizing ROI through data-driven decisions; identify market opportunities, define target audiences, and lead go-to-market strategies to drive business growth; write advanced SQL queries (CTEs, pivots, and window functions) to create automated dashboards + performance reports using Snowflake, Metabase, and Tableau; knowledge, understanding and work-level usage of R Studio and Python; track inbound business performance, sales funnel dynamics + campaign ROI using data pipelines, ensuring data consistency and accuracy; use data insights to identify trends, optimize marketing initiatives, and improve business outcomes; build + optimize multi-touch attribution models using SQL and R to analyze buyer journeys and evaluate marketing impact; apply advanced statistical techniques, including regression models, Markov chains, chi-square tests, and A/B testing, to measure campaign effectiveness; identify performance bottlenecks and provide actionable insights to improve conversion rates and ROI; manage leads, opportunities, and accounts within Salesforce and Impact or similar CRM platforms to ensure accurate tracking + reporting of sales and marketing interactions; collaborate w/ Sales, Product, Data, and Marketing teams to ensure marketing initiatives align w/ business objectives, present complex data insights + financial models to senior leadership in clear and actionable formats; Approx 5% domestic travel for corporate offsite meetings; Supervise 1-2 employees.
Req. masters in business admin w/ concentration in marketing, finance, business analytics/statistics or similar; 12 mos related professional experience which must include plan + execute lead generation, brand awareness, + affiliate marketing campaigns across multiple channels, optimizing ROI through data-driven decisions; identify market opportunities, define target audiences, and lead go-to-market strategies to drive business growth; use data insights to identify trends, optimize marketing initiatives, and improve business outcomes; collaborate w/ Sales, Product, Data, and Marketing teams to ensure marketing initiatives align w/ business objectives.
Any suitable combo of education/training/experience acceptable. Telecommuting permitted, must reside w/in normal commuting distance to Chicago office and be in office 2 days/wk. E-mail resume to Courtney McDonough (Director of Talent Acquisition, SpotOn Transact LLC) at [email protected], job code #4668.
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