Duties: Partner with Branch/Adjust MMPs, direct response, and media buying agencies to develop campaign measurement of integrated marketing campaigns, including TV, OOH, Digital, and Social Media across multiple businesses (theatrical, streaming, e-commerce, etc.). Evaluate media measurement using MMM (Marketing Mix Modeling), MTA (Multi-Touch Attribution), and Incrementality A/B Testing. Lead and develop testing roadmaps, measurement plans, KPI & KLI reporting based on set marketing goals linked to important campaigns and always-on digital marketing tactics. Connect ideas into cohesive, well-grounded recommendations, using creative, structured, and analytical thinking with the help of data visualization.
May be permitted to work from home up to 50% of time; must work from employer's office in Los Angeles, CA at other times.
To apply: Visit https://www.jobpostingtoday.com/application/84088/apply
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