Crafting & executing paid media acquisition strategies that span channels, including TV, OTT, affiliate marketing, paid social, aspray advertising, & influencer marketing; managing substantial budget, allocating resources for max growth & profitability; leveraging data & advanced analytics; overseeing end-to-end campaign creation from developing ad copy & creative assets to enhancing landing pages & conversion rates; perform marketing analytics using SQL, & knowledge in modeling & machine learning to assist/inform strategic growth decisions; build & maintain reports, models, & weekly updates; developing & executing A/B & multivariate testing strategies aimed at enhancing performance of paid media.
Requirements:
Master's degree in Statistics, Business, Economics, Integrated Marketing Communications or a related field + 3 years experience in job or related field OR Bachelor's degree in Statistics, Business, Economics, Integrated Marketing Communications or a related field + 5 years progressively responsible work experience in job or related field.
Must know (through academic training or work experience):
- Managing, scaling, & overseeing performance & brand marketing
- Media channels (CTV, OTT, & Linear TV) & paid social (Youtube, Meta, & Tik Tok)
- Streaming Audio, OOH, Affiliate marketing
- Marketing measurement: market-based testing & MMM models
- People management
- Working across multiple marketing functions, especially within paid media landscape
- Performance & brand media marketing
Telecommuting permitted.
Actual offered salaries will vary & will be based on various factors, such as calibrated job level, qualifications, skills, competencies & preference for role.
Application Instructions:
To apply send resumes and transcripts with job title and Ref#4150005 to https://tinyurl.com/ydn36b7x
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